Case Studies
Real success stories
Discover how tailored promotional products and creative marketing strategies have helped our clients elevate their brands and achieve remarkable results.
Average donation increased by 54%
The National Heart Foundation of New Zealand’s Jump Rope for Heart programme is a leading health and physical education curriculum-based resource for primary and intermediate schools across New Zealand. High Impact developed the digital skipping rope as one of its JRFH exclusive Thank You prizes for children in recognition of individual fundraising efforts while reinforcing the JRFH’s messages of physical activity. The average donation per schools compared to last year increased by an amazing 54% due to the fact that the children wanted the rope and had to reach a target sponsorship to receive it. The skipping rope led to a significant increase in not only fundraising revenue for the Heart Foundation but also in participation numbers.
Bronze Award – Non-profit Or Charitable Organisation Promotion
The National Heart Foundation of New Zealand"We have been pleased by the success of the JRFH exclusive Thank You prizes – many children are excited by the rope and motivated to fundraise to ensure they receive one."
Britney Spears “Curious” Wristbands
8 month sales target achieved in 3 months
To successfully launch a new fragrance into the New Zealand market, Elizabeth Arden was looking for a product to help with the launch. High Impact presented an elastic wristband which absorbed and retained the fragrance aroma and replaced the standard perfume sample card which is quickly discarded by customers. The wristband could either be worn around the wrist or as a hair tie, which was a perfect fit for the young female target market. An eight month sales budget was achieved in just three months and based on this success in the New Zealand market, the global branches, Singapore, South Africa and Australia also ran this promotion with the wristbands.
Gold Award – Limited Budget – APPA Awards
Valerie Riley - Elizabeth Arden General Manager"High Impact really understood our brief and the ongoing values of our company with the wristband appealing perfectly to our target market. We exceeded sales of over 150% of budget with our retail client experiencing their most successful selling fragrance ever."
Cost-effective packaging solution drives sales and customer satisfaction
More than five million Australian women shave their legs - and Gillette was keen to increase sales of their Venus razor blade and Satin Care products. High Impact's brief was to create a gift with purchase that would complement their products and appeal to the target market. We designed the exclusive Venus Shower Caddy, a stylish metal container with four suction cups, which perfectly held the Venus products and was a classy, discreetly branded gift.
Silver Award - Consumer Programs - APPA Awards
Ellie Vince - Gillette Australia Pty Ltd Product Manager - Gillette Female Grooming"The caddy was perfect - well priced, successfully targeted and also doubled as very effective packaging to hold our Venus products. We were very impressed with High Impact's suggestion to print our 4 colour information insert in their factory overseas and pack the caddy and card into a PVC bag ready for us to insert the Venus product at our factory in Melbourne. This saved us considerable costs in printing and packing."
Looney Tunes toys boost repeat visits and delight Hungry Jack’s young customers
Our brief was to create and design fun, safe, collectable toys that encouraged repeat purchase and satisfied children's desires, and to coincide with the new family release movie. We created five toys - each playable on its own, however also fits together with the others to move as one toy. These toys were created and produced exclusively for Hungry Jack's and only available with a Hungry Jack's Kids Meal.
Gold - Consumer Programs - APPA Awards
Gold - Limited Budget - APPA Awards
Melanie Wright - Hungry Jack's Marketing & Promotions Manager"The team at High Impact continue to create fantastic premiums at the right price, they exceed service expectations and they never lose sight of the core objective of having fun. The Looney Tunes Back In Action premiums are the perfect example of what High Impact can create; the premiums were highly collectable, interactive and fun and most importantly our customers loved them. I am extremely grateful to Carol and her team for the outstanding work they did to create one of the most popular kids' promotions we've done recently."
PUMP chilly lunch bag drives 86% sell-through
New Zealand publisher Fitness Life was about to launch their new Kids Life Magazine, but they had a problem - stores were refusing to take the publication, citing a lack of display space. High Impact's brief was to create a product that was relevant to the target market (parents of school age children) and a perfect match with the editorial content of the magazine. We designed and manufactured a chilly lunch bag with the PUMP bottle liquid patch on the front. Each insulated bag was packed with a bottle of mini PUMP and each bag was held to the front of the magazine by a polybag.
Gold - Business To Business Programs - APPA Awards
Tania Greig - Fitness Life Limited Publisher"The results were phenomenal. We achieved both objectives - Progressive Enterprises accepted the promotion against their standard policy, and we sold an amazing 86.11% of the magazines! This was an incredible result for our first issue."
Silver bracelet watch boosts Redken sales
Redken wanted a gift that represented Redken 5th Avenue NYC - a trendy, sleek, edgy company. The primary objective was to provide an attractive incentive to prompt customers throughout New Zealand to increase their hair care purchases. High Impact custom manufactured a smart silver bracelet watch that customers received when they purchased three Redken products. The watch, warranty and silver gift box were each branded with the Redken logo and the watch gift was a huge hit with customers.
Silver – Consumer Programs - APPA Awards
Rachel Neil - Redken NZ's Brand Manager"Customers were thrilled with the gift and we were thrilled with the products that were sold through as a result. The promotion was such a success that we had to order an additional 500 watches to meet demand. Redken Australia has now also ordered the watch for a promotion in their country following on from the proven success in New Zealand."